5 Quotes by Gareth Pugh

I think in black.

We have to sell the dream before we can sell the clothes.

What I do is more than just the clothes. It’s getting out whatever is inside that’s screaming the loudest. I wouldn’t call it therapeutic. It’s not that conscious.

I try to make things more interesting. I want to inject a little bit of excitement. I try to do the show for the sake of the show itself, not to make money. Fashion isn’t always about making money.

The designs are more about the whole thing rather than the details, and if I were to do the big shapes I do, color would maybe be too much. Pink or red would push it all over the edge.