7 Quotes by Geoffrey Miller

In search of good ideas, I started to see that marketing underlies everything in modern human culture in the same way that evolution underlies everything in human nature.

Thus, all ads effectively have two audiences: potential product buyers, and potential product viewers who will credit the product owners with various desirable traits.

The healthy brain theory proposes that our minds are clusters of fitness indicators: persuasive salesmen like art, music, and humor, that do their best work in courtship, where the most important deals are made. We.

Scientists have no more status than what other scientists award them through citations, talk invitations, and tenure. “Status” makes a misleadingly concrete-sounding.

By intelligently choosing their sexual partners for their mental abilities, our ancestors became the intelligent force behind the human mind’s evolution.

The rich covet the new iPod not for the sounds it can make in their heads, but for the impressions it can make in the heads of others.

The ad does not say “Buy this!”; it says, “Be assured that if you buy and display this product, others are being well trained to feel ugly and inferior in your presence, just as you feel ugly and inferior compared with this goddess.