109 Quotes by Herb Kelleher

The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

Just because you don't announce your plan doesn't mean you don't have one.

It is my practice to try to understand how valuable something is by trying to imagine myself without it.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!

The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.

I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground.

When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.