109 Quotes by Herb Kelleher

We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.

If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works.

You don't hire for skills, you hire for attitude. You can always teach skills.

You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

If you create an environment where the people truly participate, you don't need control. They know what needs to be done and they do it. And the more that people will devote themselves to your cause on a voluntary basis, a willing basis, the fewer hierarchies and control mechanisms you need.

We have a strategic plan. It's called 'doing things'.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

You'd have thought we threatened to release the four horsemen of the Apocalypse.