365 Quotes by Howard Schultz

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.

America's leaders need to put their feet in the shoes of working Americans.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

We are deeply saddened by the tremendous loss of life and devastation caused by Hurricane Katrina, .. Starbucks has a long tradition of striving to bring together people and communities where we do business. We extend our heartfelt condolences to the bereaved families and many others impacted by this natural disaster; our prayers and thoughts are with all the families who have lost loved ones.