72 Quotes by Jakob Nielsen

...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Information Overload = "information pollution"

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

...pay attention to what users do, not what they say.

The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.

If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints,