37 Quotes About User-experience

Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.

Unvalidated design assumptions are risky design solutions.

When a small, unassuming object exceeds our expectations, we are not only surprised but pleased. Our usual reaction is something like, "That little thing did all that?" Simplicity is about the unexpected pleasure derived from what is likely to be insignificant and would otherwise go unnoticed. The smaller the object, the more forgiving we can be when it misbehaves.

Usability plays a much wider role in our lives than most people realize. It’s notjust about using a website, a piece of software, or the latest technology. Usability isabout setting up a tent, relighting a furnace to heat a home, trying to figure out atax form, or driving an unfamiliar rental car. Usability impacts everyone, every day.It cuts across cultures, age, gender, and economic class.

User interface is the process of shifting from chaotic complexity to elegant simplicity.

Simple as it sounds, that bit of information means the difference between feeling like you’re taking a ride, and feeling like you’ve been taken hostage.

Being polite means following a conversation, not co-opting it and dragging it in other directions. It means knowing who you’re talking with, and knowing what they know. It’s rude to talk over people, to misunderstand who they are. Those maxims happen to neatly map to the same design principles laid out by Don Norman, and the ones that guided Brian Lathrop in the creation of Audi’s self-driving A7.

We believe that technology is at its very best; at its most empowering when it disappears

There is more information available at our fingertips during a walk in the woods than in any computer system, yet people find a walk among trees relaxing and computers frustrating. Machines that fit the human environment, instead of forcing humans to enter theirs, will make using a computer as refreshing as taking a walk in the woods.