99 Quotes by John Maeda

Although data can make a compelling case for something, data rarely create the emotions needed to spur people into action

Simplicity is about subtracting the obvious and adding the meaningful.

When a small, unassuming object exceeds our expectations, we are not only surprised but pleased. Our usual reaction is something like, "That little thing did all that?" Simplicity is about the unexpected pleasure derived from what is likely to be insignificant and would otherwise go unnoticed. The smaller the object, the more forgiving we can be when it misbehaves.

Sophistication is the craft of subtlety that goes noticed.

Semplicità significa sottrarre l'ovvio e aggiungere il significativo.

Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.

The artist needs to understand the truth that lies at the bottom of an enigma.

The best scientists that I've met are those that are humanists and scientists at the same time.

Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.