219 Quotes by Jonathan Ive

We believe that technology is at its very best; at its most empowering when it disappears

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

The word design is everything and nothing. The design and the product itself are inseparable.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

Designing and developing anything of consequence is incredibly challenging.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

There is beauty when something works and it works intuitively.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.