87 Quotes by James Cash Penney

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

The Golden Rule finds no limit of application in business.

No business can succeed in any great degree without being properly organized.

Do not primarily train men to work. Train them to serve willingly and intelligently.

It is the service we are not obliged to give that people value most.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

Change is vital, improvement the logical form of change.

Courteous treatment will make a customer a walking advertisement.