68 Quotes by Jay Baer

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Everyone says social media is a unicorn, but maybe it’s just a horse?

Social media allows big companies to act small again.

Activate your fans, don’t just collect them like baseball cards.

Social media is the ultimate canary in the coal mine.

There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.

Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Social media is about people, not logos.