2 Quotes by Jeanne Liedtka

Storytelling is the difference between solving a problem and creating a cause. Lists solve a problem: Here’s an issue we face, let’s create a pro and con list about how to solve it and then pick the best option. A cause is something that ignites people and unites people. That is what a good story does: It creates a cause.

The world that used to give us puzzles but now dishes up mysteries.