3 Quotes by Jef Richards
- Author Jef Richards
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Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
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- Author Jef Richards
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It takes an ad to do that well.
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- Author Jef Richards
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Internet advertising will not replace traditional media, it will compliment them.
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