4 Quotes by Jeff Cerefice

We also spent a lot of time with our dealers to address their internet wants and needs. What we've created adds tremendous value to their franchise.

Our initial tests have been very encouraging. Our ratio of sales-to-leads is running well above industry averages. There's no question that this concept is an effective way to drive more business to Thrifty Car Sales dealers.

The addition of a Business Development Center and the upgrades to THRIFTYCARSALES.com will leverage our ability to drive more traffic to dealers in a uniform, cost-effective way. These new features are already resulting in increased sales at our dealerships, and will ultimately make Thrifty Car Sales dealerships even more attractive to potential franchisees.

Clearly, there are huge opportunities in improved customer service and increased business opportunities for car sales dealers who take the time to follow up with customers. Dealers typically don't have the manpower to adequately follow up. Our beta test of the business development center concept for Thrifty Car Sales has already proven very effective.