13 Quotes by Jeff Chown
- Author Jeff Chown
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Right now, he's a local guy. Right now, the marketing interest will be locally based. He needs to sustain a longer period of success with some team success to become a national figure,
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- Author Jeff Chown
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If a brand is going to use her right now, most people won't know who she is. It become ineffective spending. Even if you can get her cheap, there's not a lot of value.
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- Author Jeff Chown
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I think the players realized that (advertiser reluctance). That's one of reasons they agreed to the stiffer policy.
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- Author Jeff Chown
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I think the players realized that (advertiser reluctance),
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I think he's going to have great staying power, because of what he represents to so many different people. He's a cancer survivor, a champion and to a lot of people he's very patriotic because he's representing America overseas.
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Most of our corporate clients are looking for credible spokespersons. I don't think he'll fall into that category after admitting he's been not telling the truth for 14 years.
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- Author Jeff Chown
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Right now there's a risk in signing any baseball player, whether or not there's been a rumor about him or not. There's a dark cloud over the entire sport.
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A sponsor wants the lasting memory of an athlete to be as a winner to the consumer, and that's what Lance has.
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They (sponsors) want to buy while the property is cheap. Both sides have a risk. He's got a risk taking deals not lucrative enough if he does exceptionally well. If he doesn't do well, the brands have probably overpaid.
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