40 Quotes by Jesse Toprak


  • Author Jesse Toprak
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    The new sub-compacts are a lot more easy on the eyes than the Toyota Echo and the Ford Fiesta.

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  • Author Jesse Toprak
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    They basically want to lower the sticker price closer to transaction price and lower the incentive, but not get rid of it altogether. Whenever there are large rebates, it has impact on perception, on customer attitudes and an impact on resale value.

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  • Author Jesse Toprak
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    It's not a surprise at all, and I think it will continue in the near future the next three to five years.

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  • Author Jesse Toprak
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    The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'

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  • Author Jesse Toprak
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    Incentives do work, up to a certain point, to give sort of a stimuli to sales and bring showroom traffic. It's just that you can't rely on incentives to bring people into the showroom day after day. It gives people a sense of urgency. You need to get this deal now because tomorrow, it's not going to be here.

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  • Author Jesse Toprak
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    In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.

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  • Author Jesse Toprak
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    I have not heard anything negative for these vehicles. From what we can tell, so far, so good.

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