4 Quotes by Jessica Dyer

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

If we had stuck with that cover concept for the remaining books in the series, I think it would have failed. But we were quick to respond, and it's been successful.

Our vocabulary will be much more extensive now.

With book publishing, when I say Fulcrum, you might know that we publish books, but you would be hard-pressed to pick titles or authors from our list. It's tricky from the marketing side to think about building a brand, and we do so by picking authors and titles that we believe will be successful.