4 Quotes by Jim Mullen

When you look at a strong brand, you see a promise.

Titanic got 14 nominations one per lifeboat.

Sometimes you get more creativity when you’re in a box than when you can do anything. In really difficult situations, sometimes, you get the most interesting thinking.

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.