26 Quotes by John Elkington

Beale Street has a brand. It's well known. You have to establish a brand in Pine Bluff.

I have $250 million in property I'm working on.

Open your books, show us how much you make, and allow us to then see if we can give you logo rights for $1 a year, or something like that.

This is a tremendous area. Is there a musical heritage?

It's the most successful venture the city and private industry has ever done together.

You know, people want longer terms or they want to own something--and under the present situation, it's really difficult to do that.

Behavioral change is more important than individual product choices. They both have a role to play.

Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.

I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.