12 Quotes by John Rash

Nature and TV abhor a vacuum and one was quickly created with the merger that spawned the CW.

NBC and advertisers would ideally like to have maximum momentum moving into the Olympics in order to promote them.

For those programs that did not start well, they face an uphill struggle. One week does not make a season but networks can't wait weeks to find audiences.

Most marketers will stick with Sinclair long-term as long as it serves their advertising purpose, ... But most will wish they hadn't been put in the line of fire.

Advertisers and the networks are aware of the accelerating pace of change, and that in order to remain valuable, let alone viable, the networks have to reflect the quickening pace of technology and incorporate it into their business model.

The most important innovation for 'Desperate Housewives' wasn't its being a prime-time soap opera, ... That's played well since 'Peyton Place.' Rather, it was its post-modern treatment. It worked well as prime-time escapism, but also there was a darker current that played like a cross between 'American Beauty' and 'Dynasty.'

A Prairie Home Companion' has proudly had its roots in St. Paul since the inception of the show. They have scheduled road shows, yet it's important to maintain their place of operation. It's good news for the show and St. Paul.

As CBS recently proved with the live streaming of the NCAA tournament, content is the once and forever king. So it's entirely strategic and smart for ABC and other networks to show their best programs on multiple platforms.

As with last season, it will be a highly competitive year. CBS and ABC are the two probable combatants for the top spot for the first half of the season. But January will bring a new ratings wrinkle with 'American Idol' re-ascending for Fox.