38 Quotes by Jonah Berger

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted. It is naturally directed towards an interested audience. But want to know the best thing about word of mouth? It’s available to everyone. And it doesn’t require millions of dollars spent on advertising. It just requires getting people to talk.

Top of mind means tip of tongue.

We need to make the private public.

If something is built to show, it's build to grow.

Stories carry things. A lesson or moral. Information or a take-home message.

When we care, we share.

Marketing is about spreading the love.

Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people to give in to temptation.