38 Quotes by Jonah Berger

Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about and shared more than others. The psychology of sharing. The science of social transmission.

Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.

Connecting with others is rewarding; it makes us feel like we’re not alone in the world.

Going viral isn’t random, magic, or luck. It’s a science.

Virality isn’t born, it’s made.

If something is built to show, it’s build to grow.

People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.