42 Quotes by Jonah Peretti

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

Mormons know that it's not enough to practise your religion - you also have to spread your religion.

I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.

A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential.

It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.

It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames.

I'm a typical Capricorn. I'm hardworking, loyal, sometimes stubborn, and I don't believe in astrology.