219 Quotes by Jonathan Ive

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution.

The most important thing is that you actually care, that you do something to the very best of your ability.

We don’t do focus groups – that is the job of the designer. It’s unfair to ask people who don’t have a sense of the opportunities of tomorrow from the context of today to design.

Apple’s Jony Ive describes his “fanatical” approach to design in new interview.

We have always thought about design as being so much more than just the way something looks. It’s the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

Very often design is the most immediate way of defining what products become in people’s minds.

One person's car is another person's scenery.

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

There is beauty when something works and it works intuitively.