219 Quotes by Jonathan Ive

Good is the enemy of great.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

You cannot disconnect the form from the material - the material informs the form.

I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.

We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device.

I feel that it's lovely when, as a user, you're not aware of the complexity.

All I've ever wanted to do is design and make; it's what I love doing.