219 Quotes by Jonathan Ive

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Simplicity is not the absence of clutter,

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

We try to solve very complicated problems without letting people know how complicated the problem was.

If something is not good enough, stop doing it.

It's very easy to make something that is new. So we are trying to make things that are better.

We're very genuinely designing the best products that we can for people.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

The nature of having ideas and creativity is incredibly inspiring.