219 Quotes by Jonathan Ive

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making.

It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded.

We knew that iMac was fast; we didn't need to make it ugly.

Our goal is simple objects, objects that you can't imagine any other way.

The form of computers has never been important, with speed and performance being the only things that mattered.

Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.