219 Quotes by Jonathan Ive

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.

If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive.

I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.