219 Quotes by Jonathan Ive

When you do everything to make the very best product, it also means you're very focused on just a few products.

Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.

It never ceases to amaze me what it takes to develop and bring to mass production a product.

It's difficult to do something radically new, unless you are at the heart of a company.

I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

The most important thing is that you actually care, that you do something to the very best of your ability

Goal we've always had for design at Apple is to create solutions that are inevitable.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.