219 Quotes by Jonathan Ive

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

I discovered at an early age that all I've ever wanted to do is design.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

The memory of how we work will endure beyond the products of our work.