219 Quotes by Jonathan Ive

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

Apple's Jony Ive describes his "fanatical" approach to design in new interview

The absence of clutter is just a clutter-free product. That's not simple.

To design something really new and innovative you have to reject reason.

We shouldn't be afraid to fail- if we are not failing we are not pushing.

It feels like each time we are beginning at the beginning, in a really exciting way.

Really great design is hard. Good is the enemy of great,

The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form,