36 Quotes by Ken Cassar



  • Author Ken Cassar
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    Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

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  • Author Ken Cassar
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    In my mind, the overriding story is that the sponsored links business is growing pretty nicely.

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  • Author Ken Cassar
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    I don't think either of them knows if it's going to work out economically or not. The only way to know is to try.

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  • Author Ken Cassar
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    I don't think they can do it. In order for Buy.com to make any money off of this, their order size has to be two units per order. There's no incentive in the offer to drive the order that high.

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  • Author Ken Cassar
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    The growth of search and the role of search in usage of the Internet has been astounding. When you look at search penetration, it's near 80 percent. The number of searches each person generates, it's high. It would be intuitive to say the numbers can't get any bigger than they are, but they've continued nonetheless.

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  • Author Ken Cassar
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    The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.

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  • Author Ken Cassar
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    The market's up for grabs right now. But my money's on Reel.com.

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