7 Quotes by Ken Segall

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.

Work isn’t supposed to be easy, it’s supposed to be gratifying.

It should now be considered a basic law of commerce: Simplicity attracts.

You’re bound to see some fairly complicated URLs designed not only to take you to a specific page but also to enable the company to track who’s coming from where. Steve didn’t believe in making people work harder just so he could collect data about their movements. His most important concern was making things easier for customers. Apple was there to serve them, not the other way around.

By focusing on making fewer, higher-profile products, and by refusing to compromise on quality, Apple was able to achieve greater efficiency while it charged a premium price.

His bottom line was that the ship had to be moving forward every day. If you weren’t helping, that’s when you got in trouble.

I didn’t think of Steve in terms of being nice or mean, approving or disapproving. He was simply being straight with me. The relationship we would have over the years ahead would always remain that simple. Steve didn’t like Complexity in his working relationships any more than he liked extra buttons on his iPod.