8 Quotes by Kevin Tsujihara

There are certain constituencies that need to be part of the discussions. It needs to be managed and explained to established clients like Wal-Mart to preserve the ecosystem.

Obviously it's a factor in the decision-making. Consumers are telling us through the usage patterns that we're seeing from piracy that they're looking for our content in this form. It's one thing for people to do it when it's free. It's another when we're asking them to pay for that content, but obviously there is a demand and a usage that's being done.

One of the most effective weapons for defeating online piracy is providing legal, easy-to-use alternatives.

Our initial efforts will focus on the German market, but in the months ahead we will leverage this technology to better serve markets around the world.

The piracy numbers have continued to climb in the U.S. and abroad. We have to create legitimate alternatives for consumers that want to download these movies.

These solutions help us to combat piracy by providing quality, affordable and legal downloads.

This is going to be a situation where we all try a bunch of different things because we are trying to figure out what is the right business model. It will take time to evolve.

By continuing to partner with local services, around the world, Warner Bros. is finding innovative ways to engage with the local culture.