3 Quotes by Kristin Matthews

The reality is, just like with adult books, a big name makes for an easier booking. Any time you're booking an author for a four-and-a-half to five-minute segment, if you're dealing with someone who's done television or comes with a track record, they are a known quantity. They know they have to have a funny or a touching story.

Harry Potter changed everything. It's this juggernaut that is bigger than anything else out there, and it forced all of us to take notice of children's books.

And they are savvier than ever. They pay attention to the morning shows and they see it is a very good avenue for them. Let's face it, you're preaching to the choir when you put a children's book on a morning show. You're talking to women, and most of them have kids, and most of them like to know what's good to read.