3 Quotes by Lance Helgeson

Historically, they've gone after donations kind of hat in hand and they've realized that they've got to compete with these people.

As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level.

Arts programs have become a lot more savvy about packaging their opportunities. They've taken a cue from sports and that's been the driver.