9 Quotes by Larry English

The key to scaling your culture lies in leadership. Specifically, you must hire leaders who embody your culture and train them to lead in a way that aligns with your culture and values.

• Starting with trust and giving employees great autonomy and flexibility allows people to feel independent and empowered while still feeling like a part of something bigger. This leads to happy, loyal employees with a rich quality of life, which in turn leads to an amazing culture.

The key to culture is how you build relationships. It’s about the quality and types of conversations you have, not where you have them.

If you are serious about having a virtual company with excellent culture, you must have the discipline to develop a hiring process that screens for culture matches and for the attributes of successful virtual workers. You can’t just hire for skills—that never translates to great culture.

Many new remote workers worry they’ll be distracted by their home life and lack the discipline to get work done. Instead, the exact opposite usually occurs: remote workers become more productive once they’re freed from a traditional office environment. Perhaps this shouldn’t be a surprise, because working remotely means fewer distractions, no commute, and the opportunity to take real breaks. Instead of the dreaded afternoon slump, you can stay fresh and energized all day.

Trust in your employees is essential for remote work success. It also forms the underlying foundation of a great virtual culture.

To start building your remote culture, establish and share some basic rules. The first and most important rule is mutual trust between the company and its workers. The rules after that? As few as possible. Tell your employees they will be treated like adults with the flexibility to get the job done however is best for them.

Most anyone can learn to be a great virtual employee. The top skills to learn are setting healthy boundaries between your work life and personal life and building relationships virtually.

Why can’t we create a place that we love to work? Why can’t we create a business that doesn’t kill people for profit? We began dreaming up a company where we could do great work but still have a life, a company with a fun culture that treats everyone like family and operates with honest and deep relationships. This was the start of the Centric business model and the underpinnings of the culture we have today.