40 Quotes by Laura Busche

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

It’s been you all along, and it’ll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others’. This is the starting point of all great brand builders: self-empathy.

Brands can only stand out if they know where they stand. Values matter.

Ground your brand in the humans you serve.

Let’s do some “women are not good at this” things.

Design is the ultimate influencer.

Great design is no longer an advantage, it's a prerequisite. Brands: get sharp or get cut out.

Design doesn’t always fix things. Sometimes it empowers fixers.