2 Quotes by Leland Dieno

Search Engine Optimization is no longer about stuffing keywords and attempting to trick Google into ranking your website. It's about creating a user experience that is data driven. We know what customers are searching for and we know how to get them to a page. It's a combination of science and art to successfully rank a website.

Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.