70 Quotes by Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

I regard a great ad as the most beautiful thing in the world.