2 Quotes by Liam Fahey

If the strategy is designed to attain breakthrough marketplace leadership, it can't merely anticipate and adapt to industry change. Instead, the strategy must be designed to drive and direct the process of change, a bold goal.

Predictions - that is, forecasts of what will happen - are usually wrong. Projections - estimates of future possibilities - help us imagine the future and think out what actions to take if it came about.