6 Quotes by Luis Cubero

When you acknowledge the audience's shadow you become their hero.

Your entire presentation is the story.

The focus of your presentation is the audience. You are missing the point if you focus on a product or your company.

Experience shows that, once you start using the business storytelling process, you are unlikely to return to your old methods.

Since the opposition (shadow) is capable of preventing the audience (hero) from achieving success, the goal of a business narrative is to defeat the opposition (shadow).

When developing a business story, keep in mind that the opposition character (shadow) is just as important as the audience character (hero) is.