4 Quotes by Luke Sullivan

Advertising is what happens on TV when people go to bathroom.

A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.

A brand isn’t just the name on the box. It isn’t the thing in the box, either. A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.

There has never been a time in my career when I have faced the empty page and not been scared. I was scared as a junior-coassistant-copy-cub-intern. And I’m scared today.