17 Quotes by Mark Rein

With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around.

Oh yeah, it's a lot of fun. Mark Rein equals target practice!

I expect by the time Unreal Engine 3 is dead and buried, we'll ship 200 titles. Maybe 300.

Hard to make a business on less than 10 per cent,

People are going to be blown away when they get a PS3 and play it.

Retailers need to understand who their customers are and how they act differently on the Web as opposed to in the store. They need to be able to recognize customers and the type of transactions they engage in, transactions that are based on which channel the customer is shopping in.

It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.

We pay to be in Best Buy's flyers, ... We pay market development funds. Publishers drive gaming traffic to these stores. To have them resell the games, with developers having no participation, that's just wrong. That's just fleecing us.

We weren't a great fit. It took a lot of pain to get an Unreal Engine 2 game to run on the PS2.