31 Quotes by Marty Neumeier

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

When you shift your focus from getting grades to gaining understanding, you set yourself on the road to mastery. You begin learning how to learn.

There is no great genius without a mixture of madness. – Aristotle.

The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation.

Great ideas are not polite. They never say they’re sorry. They don’t try to fit in. On the contrary, they force the world around them to make changes in self-defense.

It now seems possible, even necessary, to reconnect art with science, synthesis with analysis, magic with logic.

Extreme resistance can be a portent of extreme success.

We just go where we want to go, do what we want to do, and become who we want to become. We want to be unique, but we want to be unique in groups. We want to stand out, but we want to stand out together. In the age of easy group-forming, the basic unit of measurement is not the segment but the tribe.