31 Quotes by Marty Neumeier

الفِكرة الجيدة تكونُ كذلكَ عندما تُخيفُ الجميع وتُرعبهُم بشدة، الجميعُ بِما فيهم أنتْ!

Branding is the process of connecting good strategy with good creativity.

Brand is not what you say it is. It’s what they say it is.

A brand is a person’s gut feeling about a product, service or organization.

Designers don’t actually solve problems. They work through them.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

The best design tool is a long eraser with a pencil at one end.

The central problem of brand-building is getting a complex organization to execute a simple idea.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.