9 Quotes by Michael Budman

Wayne is a natural leader of the Roots athletics team, Team Roots, and a great ambassador for our company. Both on and off the ice, he exemplifies the best of Canada and the Canadian and Olympic heritage of Roots.

Originality is important. The athletes have worked their whole lives for this. They should shine.

White is very popular in Italy, and the U.S. wore it in '56.

We have an extremely scalable and robust e-commerce solution that allows us to take advantage of the global reach in support of the U.S. Olympic Team.

We've had the biggest hits in the history of sports marketing with the U.S. Olympic apparel and the Canadian Olympic apparel. It's obviously ingrained in the public consciousness.

We have absolutely no doubts about this deal. We stand behind Wayne Gretzky 100 percent. He's been a great ambassador for Canada, for hockey and for the Olympics.

At the Super Bowl, fans wear the quarterback's jersey. For better or worse, that's what our culture is based on now.

Roots gift cards provide our customers with a fun, easy-to-select gift for all occasions and for all types of friends and family, and since their arrival last fall they've been flying off the shelves. Not only can the gift card be used in Roots stores, but customers can register their gift card online at roots.com to protect the balance in the event the gift card is lost or stolen, as well as check the remaining balance at any time.

Everyone else is trying to jump your claim. We did a great job for the team and generated millions for the Canadian Olympic Committee.