3 Quotes by Michael C. Mankins

avoid long, drawn-out descriptions of lofty goals and instead stick to clear language describing their course of action.

In our view, the specific framework a company uses to ground its strategic plans isn’t all that important. What is critical is that the framework establish a common language for the dialogue between the corporate center and the units—one that the strategy, marketing, and finance teams all understand and use.

It’s all about execution