7 Quotes by Mike Benson

When we built the site for Oceanic Airlines, we wanted to do something that was different from all the other TV show sites. What we discovered was that by creating additional content for this show, we could create a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.

I actually look at marketing more like developing content for the show. We're really setting out in our marketing to prove what these shows are. And while we can hype and sell, I'd rather tell a story than sell a story.

We wanted to make it so that if you watched Lost from the beginning or if you've never watched the show before you can get into this.

The show breaks so many rules, and we're really trying to do the same with our marketing and be organic.

You might think of it as Harry Potter . You don't necessarily have to see the first one to enjoy the second one. The great thing that Carlton and Damon have done in writing this story line is that it reaches back into season one, looks at the current season and goes forward into the future.

It's like a giant, worldwide mysterious jigsaw puzzle that will come to life for all the world to solve.

The game reaches back into 'Lost' history and looks forward to future episodes.