46 Quotes by Patrick Dixon

We get audited all the time, every day.

You have to be rock-solid sure that both samples came from the same person, no mix-up in the laboratory, no mistakes in the testing. This is the first well-documented case.

(AIDS) is a hugely significant problem which at moment we have no cure for,

The feeling is that the way we deal with it now is good enough. We don't need to go over and above.

The promise of every product and service is a better life. Profits are the prize for delivering on the promise.

Institutional blindness is a major threat to the future of all corporations.

The larger the corporation, the greater the risk that you are flying blind.

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.